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[Ad hoc] Iconcept, Iformula: assessment and validation of the performance of your innovations/renovations

Identification of avenues for improvement, and establishment of a clear performance optimisation road map to ensure a successful innovation strategy.

 

Faced with consumers who are increasingly well-informed and demanding with regard to all aspects of their consumption and who do not hesitate to voice their opinion of their experience, products more than ever need to keep their promises.

 

Our assets:

 

  • A very broad palette of methodologies adapted to your needs: screening of ideas, concept tests, formula tests, sniff-tests, pack tests, range optimisation (clustering / TURF), claim tests, etc.
  • ‘Moment of truth’ type approaches enabling us to seize the experience on the spot, during the key moments of the experience (upon the 1st application, after 3 applications, after 1 month, 3 months, etc.).
  • Extensive experience of innovation and formula studies which has culminated in the establishment of a robust database thanks to which we can pronounce a judgement on the performance of your offers
  • In-depth awareness of the OTC market and dermo-cosmetics stemming from our fundamental studies and thanks to the competitive intelligence we gather on a daily basis, meaning we are in a position to provide you with highly relevant insights and recommendations.

 

Examples of issues addressed:

 

  • Which is the best concept in my innovation pipeline?
  • Does my formula meet the promises inherent to my concept? Does it succeed in recruiting new consumers while ascertaining the loyalty of my current consumers?
  • How does my product perform from a sensorial standpoint? Does it meet the expectations of my target?
  • How can I optimise my shelf-display and make my packaging more visible and legible on the PoS?

 

Please contact us to subscribe or receive the study presentation brochure.

Your contacts

Laure Friscourt Directrice du pôle Wellbeing - DGA Ifop

Sophie Perol Directrice de clientèle Wellbeing

Customer service

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