usages and attitudes


[Méthode] Fundamental studies – usages and attitudes

Understanding market dynamics and the usages and attitudes of today’s consumers.


The context: 


Consumers have gained power relative to brands and product categories are undergoing constant transformation with increasingly subtle borders.


Our 4 assets:


  • In-depth diagnosis of the challenges you are facing, drawing on our expertise of the sector via our competitive intelligence gathered on a daily basis and our studies focusing on the full range of beauty categories.
  • Unique and customised methodologies and study designs thanks to our ad hoc know-how: each questionnaire is different, and each study is adapted to your specific needs.
  • A “consumer-centric” approach that places the focus on the consumer’s outlook and the “real” moment of consumption (“moment of truth”) thanks to our personalised methodologies: quali/quanti studies, in-situ evaluation at the time the product is purchased/being used, online communities, consumption diaries.
  • Operational results submitted via synthetic and visual deliverables to enhance your innovation, communication, product marketing/development and retail strategies.


Examples of issues studied:


What effect are western and Asian women seeking with regard to eye makeup?

How do Asian women take care of their skin and what are the satisfaction drivers?

How do Brazilian women view the various home hair-straightening methods relative to hairdresser offers?

Your contacts

Mélanie Hanoteau Directrice du pôle Beauty

Pilar Izquiero Herlihy Directrice de clientèle - Beauty

Nelly Bernier Directrice de clientèle - Beauty

usages and attitudes

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