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A huge sadness for the Ifop Group
Ifop employees, clients and friends were deeply saddened on Wednesday 5 June by the news
of the passing of Stéphane Truchi, CEO of the Ifop Group since 2008. All the teams within the
Group (Ifop, Sociovision, Occurrence, Deep Opinion and Brain Valu…
MASTERCLASS : WHAT’S HAPPENING IN THE US ?
A glimpse into luxury, beauty, retail and the American consumer
Last week, the private masterclass organized by the Ifop Group took place on the Mississippi riverboat for an immersive cruise on the Seine.
More than 60 guests had the oppor…
2024 opens to a world on the move
And we are together at the heart of this momentum.
The Ifop Group continues to grow with unwavering ambition. The diversity of our expertise solidifies our position as a major player in the field of marketing studies, covering …
“Stable dynamics for the various luxury goods categories for 2024”, according to Luxury Trend Report
For the 14th year running, the Ifop Group is partnering with Stratégies for the Grand Prix Stratégies du Luxe.
Ifop Luxe carried out an exclusive study "Luxury Trend Report", analysing trends in the …
DataBoost AI – the generative AI solution developed by the Ifop Group for the analysis of niche data or sub-segments.
In a world becoming increasingly heterogeneous, and with the growing necessity for businesses to explore niche markets, decision-making has never been more crucial.
Through our partnership with Fairgen*, cutting-edge technology…
The new face of luxury in India, between heritage and openness
We are witnessing a "mirrored" opening of the luxury market in India.
This is a conviction shared by our experts Brain Value and Ifop Luxe, who have carried out qualitative and quantitative studies, ethnographic interviews, accompanied b…
The paradoxes of luxury presented at Paris Luxury Summit 2023
Initiated in 2014 by CB News and Publicis Media, this important event of the year proposes for the 2023 edition a "FULL PARADOXAL" immersion dedicated to exploring paradoxes in the world of luxury.
…
[Press Release] The Ifop Group Enters Strategic Partnership with Israeli Startup Fairgen to Transform Market Research Through Generative AI
On the occasion of the event "Printemps des études" and following months of successful trials, the Ifop Group announced a transformative partnership with the Israeli startup Fairgen.
This innovative partnership will empower Ifop Group to…
[Press Release] Ifop Group joins the community of Napoleons for the 17th edition of the Summit in La Baule and becomes a partner
In 2023, the Ifop Group and Les Napoleons are joining forces in a partnership for the 17th edition of the Summit, on the theme of "Repair", which will take place in La Baule (Loire-Atlantique) from 28 June to 1 July.
The Ifop G…
[Press Release] The Ifop Group continues its growth and acquires Brain Value, the leader in qualitative research in France.
Being buoyed by an external growth strategy under the auspices of its shareholder LFPI, Ifop Group has recently proceeded with the acquisition of Brain Value, France’s leading qualitative research agency. Brain Value, created in 2003 by Nicolas Riou …
[DECODING] PUT A RING ON IT… BUT ONLY IF IT’S ETHICAL
In this Decoding #4, the IFOP IQ team analyses the emergence of ethical and responsible wedding jewellery in the French and American markets, by questioning both the initiatives of players in the jewellery sector and consumers’ expectations.
&nbs…
Ifop Asia celebrates the 25th anniversary
On the occasion of the Chinese New Year, Ifop celebrates 25 years of presence in China!
Ifop was the first French institute to establish itself in the Middle Kingdom, opening offices in Shanghai, the economic capital, at a time…
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