Luxe

Notre mission

 

Reprise des flux touristiques, croissance des achats Chinois et Européens,…, la consommation du luxe retrouve un trend positif. Cette tendance à la hausse ne doit cependant pas occulter un certain nombre d’enjeux et de défis, qui doivent être relevés par les acteurs du Luxe :

  • L’appétence des nouvelles générations pour le luxe,
  • La concurrence agressive des marques premium et le « brouillage «  des codes,
  • Le développement de l’E et du M-commerce et plus globalement la transformation digitale,
  • La capacité à proposer une véritable « expérience de la marque » aux clients,
  • L’innovation produits et services,
  • L’intégration du développement durable

 

Pour répondre à ces challenges, IFOP Luxe, aujourd’hui  leader sur le marché des études dans son secteur, réalise pour les Maisons de Luxe, des études marketing stratégiques (expérience clients, études d’image et de positionnement de marque, innovation produits et services,…) et des enquêtes de référence sur le secteur (la Génération Silver +, la Génération Z, la Nouvelle Femme Chinoise, le Luxe et le Digital, les Nouveaux Drivers de Désirabilité  …).

Créé en 2008,  IFOP Luxe réalise aujourd’hui 80% de ses études à l’international et intervient à la fois dans les pays traditionnels du luxe et les marchés émergents.

Votre interlocuteur

Marc Gicquel Directeur du pôle Luxe

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