“Luxury Marketing & Retail Trends” Book by InCapsule by Ifop – the first trendbook which brings together the key data on the luxury market in sub-Saharan Africa and reveals the marketing activation levers for this clientele, based on a selection of 80 brand and retail initiatives.
Sources:
- DATA CURATION with Luxury Insight (Web platform of exclusive and locally-sourced data),
- HUNTING OF BRAND AND RETAIL INITIATIVES, via InCapsule network of local trend hunters, and analysing marketing strategies of International brands and African brands, present in Kenya, South Africa, Nigeria, Angola, Ivory Coast, and internationally.
