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Asia

IFOP ASIA: THE STAKES OF MODERNITY IN TODAY’S MOST RAPIDLY GROWING REGION OF THE WORLD
You want to enter a new market, you are launching a new product, you are modifying the breadth of your product range, you are adapting your packaging or your stores to local conditions, you are conceiving a communication campaign to match the specific expectations of Asian consumers… You have to identify the decisive stakes, the ones which really matter for your clients, your employees, your shareholders. Our role is to understand the issues you are facing, to conceive the market research approaches which will provide the best and most actionable answers to your needs, to identify the triggering points which will allow you to act in a successful way.
A BROAD EXPERIENCE ACROSS ASIA
Ifop Asia has been operating across the Asian continent since 1996. Its experience and research capabilities cover the following countries and regions: Mainland China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Based in Shanghai, Ifop Asia is ideally placed in terms of both geography and cost structure to serve corporations across the region. In other words coordinating your Asian research out of Shanghai is more efficient and cost effective than from anywhere else.
IN-DEPTH CHINA EXPERTISE
Whether in the west coast cities or inland rural areas, among the wealthiest populations or the ones who primarily worry about their basic needs, among corporate leaders or family decision makers, among professionals, retired people or students, etc. Ifop Asia conducts interviews, observations and analysis daily and has formed a thorough knowledge of Chinese populations. Over the years we have developed an informed vision of the Chinese society and Chinese consumers which we continuously update. It can be presented to you at no cost upon request (see contact section below).


A MULTICULTURAL TEAM WHO COMMITS
Our team is primarily composed of young, educated, open local staff who have been trained to Western research methods and keep abreast with the latest technologies. While our daily languages of work are Mandarin and English, Cantonese and French are also spoken fluently in our office. We are service oriented and act as partners with our clients whom we support along their developments in the region. The way we work is geared towards smart, creative research design, reliable data collection and an approach to analysis which leads us to taking a real stance and truly committing in our recommendations. We provide fact based advice with responsibility.

Stéphane Courqueux

Stéphane Courqueux

Director IFOP ASIA

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Specificities

Ifop Asia performs research in the fields of FMCGs (food, beverages, cosmetics…), Luxury, and Services. In each of these, we assist client in…

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Press Release

  • 2010/06/21

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  • 2010/06/21

    Ifop partnered the 2nd edition of Salon 1.618

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  • 2010/04/20

    Called Planet Care®, the survey found that the importance placed upon sustainability issues by consumers...

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  • 2009/10/05

    Asia and more particularly China are often depicted as the present and future world growth’s engine. While over 130 million Chinese children from 6 to 15 years old go back to school this September in China...

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  • 2009/06/16

    Ifop Asia explores deeply Chinese society, lifestyle and its evolution to come up with a whole picture of the present and future of food and taste in China.

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  • IDEAMAP COPY

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  • CONJOINT ANALYSIS TECHNIQUES

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    To track a brand's efficiency and performance quantitatively.

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  • U&A AND MARKET SEGMENTATION

    To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.

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  • CONCEPT TEST

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  • IDEAMAP COPY

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  • LUXURY AND PREMIUM BRANDS OBSERVER

    The most complete observer of luxury and premium brands during an economic crisis, combining the ...

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  • CONCEPT TESTS

    Identification of best candidates and optimisation routes.

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  • M@RKETRENDS LUXURY & LIFESTYLE

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