Opinion et stratégies d'entreprises Consumer Services Santé Media et numérique Luxe

QUALI

A "new generation" Quali for decision-making.

A means of identifying actionable triggers

Resolutely oriented towards facilitating decision-making, the objective of Ifop’s qualitative studies is to untangle the complexity to identify relevant actionable triggers. For this purpose, results are contextualised by intersecting:

- in-depth analysis of what interviewed targets say (consumers, citizens, professionals,…) in focus groups, triads, individual interviews, or online quali

- and profound understanding of the context from which these comments emerge via strategic planning, (interviews with experts, competitive review, benchmark, desk research…) and associated information (society and consumer trends, exploration of webosphere, semiotic analysis, ethnological observation…)

Intensity versus operability of results
This balance between intensity and operability of results also relies on:

- mixed profile of Ifop’s qualitative experts, trained in both human sciences and marketing.
- sectorial expertise of teams.

Each department unites qualitative experts from Ifop's different professions: Opinion and Corporate Strategy, Consumer, Healthcare, Services, Media & Digital, and Luxury.

QUALITATIVE STUDIES: A BOOST FOR YOUR STRATEGIES

Our qualitative studies accompany you throughout your project to maximise success:

- by customisation, so the approach is perfectly adapted to your requirements
- by guaranteeing follow-up from beginning to end by experienced senior study specialists, true interlocutors for your teams,
- by encouraging collaboration and permanent exchange of information (brainstorming, progress meetings, application workshops…)

Ifop’s Quali departments intervene in France and internationally, with studies conducted in about 50 countries, thanks to the Ifop network.

Our constant desire for innovation means we are continually developing new ways of addressing the questions you raise, and going even further with the answers we provide.

Do not hesitate to contact us for further information!

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